Reshaping IT solutions for Advertising Industry using digital technologies
Genisys Group has designed and built custom IT solutions for marketing and advertisement business, enabling Agencies, Publishers and Advertisers to run increasingly complex marketing businesses more efficiently.
Our Digital COE for media has enabled us to build cutting-edge software solutions leveraging AI, SMAC, Big Data based technologies catering to
Our Digital COE for media has enabled us to build cutting-edge software solutions leveraging AI, SMAC, Big Data based technologies catering to
- Digital Asset Management
- Media Demand Forecasting
- Campaign Lifecycle Management including planning, execution, billing and invoice management
- Consumption & Spend Analytics (Media, Consumer, Competitor)
- Cross Channel Reporting
- Content Management
- Content Sentiment Analysis
- Customer Lifecycle Management
- Brand management (web and mobile based brand sites)
Genisys offers the following services for the media industry
- Digital Transformation - Build powerful software solutions for marketing and advertising business using digital technologies
- Data Management - Effective media planning and campaign execution using advanced data analytics.
- Brand development - Seamless customer experience with personalized content
Trust our process and team to craft analytics-driven marketing strategies that will captivate every kind of audience. At Genisys, we cater to new media platforms, marketing and advertising agencies, publishing houses and information service providers. We also leverage future-proof SMAC and big data technologies across the entire media industry. Discover how we can make a difference to align your business and turn your leads into customers.
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