Data is an incredibly valuable business commodity. Yet in such a digital-first world, the volume, velocity and variety of this data can be complex to process. Because of this, a number of sophisticated data analysis tools came to market, requiring expert skills to deliver meaningful insights.
Today, however, data is integral to strategic business decisions; it has moved out of the IT room and into the boardroom. More business users want real-time access to these insights to see a full 360° view of their audience, customers, and prospects. This is where self-service analytics prove instrumental.