Reshaping IT solutions for Advertising Industry using digital technologies

Genisys Group has designed and built custom IT solutions for marketing and advertisement business, enabling Agencies, Publishers and Advertisers to run increasingly complex marketing businesses more efficiently.

Our Digital COE for media has enabled us to build cutting edge software solutions leveraging AI, SMAC, Big Data based technologies catering to
  • Digital Asset Management
  • Media Demand Forecasting
  • Campaign Lifecycle Management including planning, execution, billing and invoice management
  • Consumption & Spend Analytics (Media, Consumer, Competitor)
  • Cross Channel Reporting
  • Content Management
  • Content Sentiment Analysis
  • Customer Lifecycle Management
  • Brand management (web and mobile based brand sites)

Genisys offers the following services for the media industry

  • Digital Transformation - Build powerful software solutions for marketing and advertising business using digital technologies
  • Data Management - Effective media planning and campaign execution using advanced data analytics.
  • Brand development - Seamless customer experience with personalized content
Genisys offers the following services for the media industry

Trust our process and team to craft analytics-driven marketing strategies that will captivate every kind of audience. At Genisys, we cater to new media platforms, marketing and advertising agencies, publishing houses and information service providers. We also leverage future-proof SMAC and big data technologies across the entire media industry. Discover how we can make a difference to align your business and turn your leads into customers.

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“Genisys is reliable and proactive; less a vendor and more a constructive partner in delivering. I am very happy with the improvements that have been made to our system.”
Bob Fawthrop
Global Technology Director, Aegis Group
“The team have been very helpful in situations, over and above the project scope. They have demonstrated enthusiasm and willingness to go the extra mile, which is very much welcomed.”
Jorge L Serrano
Manager, Coach

Our connected Stories

Ensuring Optimum Quality and Performance of AI Applications. Explore how we make our clients ready for business with high-quality software applications.

  • Case Studies
  • Blogs

Establishing A Single View Of Customer Insights & Mapping

Connected Stories

Establishing A Single View Of Customer Insights & Mapping

Media and Marketing Automation Made Simple

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Media and Marketing Automation Made Simple

E2E testing for a media monitoring company

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E2E testing for a media monitoring company

Making Daily Campaign Management Streamlined & Efficient

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Making Daily Campaign Management Streamlined & Efficient

Basic Blocks of a QA Practice

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Basic Blocks of a QA Practice

Programmatic Advertising:
A boon for Business/Agency Campaigns

Connected Stories

Programmatic Advertising:
A boon for Business/Agency Campaigns

Let’s Get Started

Let’s figure out how we can best help your business. Tell us a little about yourself and the right team will get in touch with you, shortly.

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